Activision Defends Skill-Based Matchmaking in Call of Duty’s Casual Modes

Activision has recently released a detailed report reaffirming its commitment to using skill-based matchmaking (SBMM) in Call of Duty games, including in casual modes. This decision has sparked considerable debate within the Call of Duty community, particularly among more experienced players.

What is SBMM?

SBMM, or skill-based matchmaking, is a system used in multiplayer games to match players of similar skill levels. The aim is to provide balanced and fair matches, giving all players an equal opportunity to succeed.

The Controversy

The inclusion of SBMM in Call of Duty‘s casual modes has been controversial. Many players feel that casual modes should be less competitive and more relaxed, serving as a space to practice or unwind. However, SBMM can make these modes feel as competitive as ranked matches, which some players find frustrating.

Activision’s Justification

In its latest white paper, Activision provides a detailed analysis supporting the use of SBMM in all game modes, including casual ones. The company argues that SBMM is essential for maintaining player retention. According to their data, matches that are too unbalanced—where low-skilled players frequently face high-skilled opponents—lead to frustration and decreased player retention.

The report includes numerous statistics and graphs showing that loosening the SBMM criteria negatively impacts player engagement. It suggests that without SBMM, lower-skilled players are more likely to quit the game, as they face higher-skilled opponents more frequently, leading to more losses and a less enjoyable experience.

Player Reactions and Alternatives

The Call of Duty community has shown varied reactions to this decision. While some players appreciate the effort to explain and justify SBMM, others remain unconvinced. Many argue that SBMM should be limited to ranked or competitive modes, where players expect a challenge, and not extended to casual modes. Some have suggested a hybrid approach, where SBMM is relaxed for higher-skilled players while being stricter for newer or less skilled players.

However, Activision’s data suggests that even such an approach could harm player retention. The company found that attempts to limit SBMM only to the lower 25% of players, while allowing more relaxed matchmaking for the rest, still led to negative outcomes, including increased quit rates and reduced playtime.

Looking Ahead: SBMM in Call of Duty

Despite the community’s divided opinions, Activision appears committed to maintaining SBMM across all game modes. The company believes that a balanced matchmaking system is crucial for keeping players engaged and satisfied with their gaming experience.

As the debate continues, Activision plans to release more detailed analyses and data to support its stance. However, it remains to be seen whether this will change the opinions of players who are critical of SBMM in casual modes.

In summary, while SBMM in Call of Duty aims to create a fair and enjoyable experience for all players, it has also become a contentious issue. Activision’s recent report emphasizes the importance of SBMM for player retention, but many players are still hoping for changes that could make casual modes less competitive and more relaxing.